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The Drip, Drip, Drip of Your Safety Message

Lots of organizations preach safety all day long and all night long without hitting fruitful production notes because the message is forever static, repetitious, didactic, impersonal, with same old dull and yellow flavor. No variations, no freshness, and no linkage to reality on ground at the work face. Basically, its all drip, drip, drip about how important it is to be safety conscious, how it is the No. 1 Priority of Management and nothing more.

Remember that high sounding, high visibility schemes and gimmickry are aplenty so beware. For it is either 'Target No Accident or Incidents', 'Operation 20 Million Man-hours Without Lost Time Injury', or 'Operation Be Your Brother's Keeper, blah, blah, blah and all that, while the dashboard of the company's safety performance remains unchanged: glowing a steady tomato red in spite of all the massive efforts at 'selling' safety to the workforce. Why is that so and what could be responsible?

Are the people simply beyond comprehension or unable to assimilate simple messages, whereas the intention is crystal clear? What's the problem here, total lack of interest, ineffectiveness of language of communication, the medium of communication, or something much more than all of those combined?

Well, chances are that the answer lies hidden within this spectrum, for until you retool your message to reflect how standards, adequate training, job skills, quality of finished work, etc, are all linked to $$$ savings and therefore, safe operations with little or no losses; and ultimately, profits and a boost to the bottom line, your safety message will remain a flat irritation at best. Remember that to make it stick the message must be inviting, exciting, inclusive with a lot of inbuilt respect and recognition of the aggregate value of  individual inputs to the end product. Slam it at them and your success will be limited.

So stop the drip. Concentrate on linking the vital component tools and techniques of working differently, efficiently, skillfully and qualitatively to deliver on schedule and your safety message will be delivered in tow, intertwined and interwoven, seamlessly!

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